Washington State University Extension

Extension Identity

Brand Signatures

The signature is the graphic representation of the brand identity. The signatures shown below constitute the approved marks of the organization and all of its units and divisions. Any alterations, changes, additions, or infringements to these marks whatsoever, except for proportional sizing, are strictly prohibited unless authorized by the Office of the Dean and Director, Extension. Logos should never be used at a size smaller than 2 inches in width.

The approved signature must be prominently displayed on all communications representing the organization. The name Washington State University Extension should appear in the official signature format whenever practical, and may not be used as a headline or design element. In cases where the entire signature is not possible or appropriate, the organizational name should be employed only in the font and proportions as shown in the signature, except in body copy and text or headline usage. In the first text reference in the body copy, the full name—Washington State University Extension—should always be used. In second and subsequent references within the same section of a publication, “WSU Extension” is acceptable.

Extension Identity, Cooper Publication 2 BA, PO Box 645912, WSU, Pullman WA 99164-5912, 509-335-2932, Contact Us
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